Black background with a white geometric circular pattern and the text 'CATHERINE SOYOUNG' in uppercase.

For the days that feel heavy.

If you’re here, chances are you’re carrying a lot, quietly.

You’re showing up, doing your best, and still finding certain days harder than others.

This space is for those days.

Waterfall flowing down a rocky cliff surrounded by lush greenery.

When we begin to see our challenges as invitations for growth,

and intentionally choose the state of being we bring to each day,

we become quiet attractors for the beauty waiting to unfold.

THIS SPACE IS AN INVITATION.

A quiet place to land, for now.

Welcome,

I am endlessly fascinated by the potential of the human spirit and the quiet divinity woven into our everyday lives.

I explore consciousness and transformation, taking small, meaningful steps forward toward healing, wholeness, and joy.

A woman with shoulder-length dark hair, wearing a beige sweater, sitting on an orange chair next to a green houseplant, smiling at the camera.

Hi, I’m Catherine

Mother, CEO, Founder, Entrepreneur, Etc, Etc

Who am I?

In a world where remarkableness seems almost ordinary these days, I can’t claim any super specialness. I haven’t held my breath under ice water for 20 minutes or set any world records, I’m not an ex-navy seal and didn’t spend a decade in India studying eastern mysticism under a guru. (I do love these kinds of people though, and am always amazed at how many people there are in the world that have lived incredible and varied lives.)

Who I am is simple. I experienced emotional pain, early in life. That pain caused trauma, but I didn’t know it, because who does, at that age? That trauma caused me to seek relief, which I found first in my 20s in heroin. That relief was very short lived and quickly turned into more pain. 

Modern house with a pool in the backyard, surrounded by lounge chairs, trees, and desert plants.

I Hit rock bottom.

At age 28, I hit my drug bottom and entered recovery, after having my first mystical experience. I attended 12 step meetings regularly for over a decade and got my life back on track but the trauma was still alive and well. I did lots of therapy, and got to know my issues intimately, until my own stories bored me to tears. I stopped when I learned that the point of therapy had nothing to do with becoming happy. 

I felt empty and numb inside and didn’t know why. I got married and had 3 kids and started a business, all the while pursuing any conventional or alternative potential modalities that I hoped would address my emotional pain.

As my business grew and experienced a measure of success, so did my burden of responsibility and I became even more stressed out and miserable. I started meditating like my life depended on it. At first - nothing. And then, slowly, subtle shifts began to happen. I started to follow my intuition around the next steps - in both my business and my personal life.

Where before I had never revealed my personal story in the context of my brand based business, a call to do so grew louder within, despite the fear and discomfort around whether it was the right thing to do.

I want to share my story

As it turns out, sharing my story became the catalyst for fusing pain into purpose and became a powerful connection point with our business community. Instead of being a brand marketing to customers, the conversation shifted to humans talking to humans, in a very real way.  What became apparent is how much pain we all carry, and that people are just dying to take off their masks, when given the opportunity.

As my meditation and healing journey continued, I was drawn to the renaissance movement currently underway with plant medicines, and eventually partook in numerous plant ceremonies as well as therapy assisted psychedelic journeys. Through these experiences, I understood and experienced the essence of myself, and of who we all really are. And through this, the deep wounds within finally started to heal.

A modern backyard with a swimming pool, lounge chairs, trees, desert plants, and a covered patio with outdoor furniture.

I started to become present to wonder in my life and experience the deep, embodied fulfillment that is within us.

Who am I? I am not a body or a thing but a vibration of energy. Like you, I am a magnificent, powerful being, a spark of the Divine that resides within, waiting to be called forth and brought to service.

A woman with shoulder-length dark wavy hair sits on a beige bench in a room with wooden slat wall panels. She wears a sleeveless beige top and tan high-waisted trousers, looking thoughtfully to her right, with sunlight casting a shadow of her profile on the wall behind her.

Join our community

After more than 20 years of building my beloved brand SoYoung, I’m stepping into my next ikigai.

This is a quiet place to land, to stay connected, and to remember you’re not alone — especially on the hard days.

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wall of love

When I shared my recovery journey from drug addiction on my company’s website, SoYoung, in 2018, I was taken aback by the overwhelming response.

Screenshot of a positive review or message from Melissa praising a company's lunch bags and customer service, dated February 8, 2025.
Screenshot of a message or review from Pamela expressing admiration for someone's transparency, product, and authenticity, mentioning inspiring the dragon idea, beautiful family, models, and encouraging self-acceptance. Dated June 5, 2018.
A screenshot of a message or note addressed to Ian, praising his honesty and spiritual journey, and acknowledging his sister's character, dated January 31, 2024.
A message from Claudia thanking someone for sharing their story, expressing comfort and hope, dated December 6, 2020.
Letter praising Shauna R., expressing admiration for her work for over 15 years, mentioning a childhood dinosaur lunch bag repurposed as a lunch kit, and encouraging her to stay true to her vision and art.
A screenshot of a text message from Anand to Catherine praising her courage, strength, bravery, and entrepreneurial skills, dated October 16, 2018.
Screenshot of a message from Dana expressing gratitude and hope for improvements, dated February 13, 2018.
Screenshot of two appreciation messages, one dated July 18, 2021, expressing condolences and support for a friend's loss, and another dated July 6, 2021, thanking someone named Ruby for sharing an inspiring and brave story.
Screenshot of a text message or email from Natalie to someone named Catherine, praising her inspirational story about overcoming addiction and thanking her.

Sharing our truth with each other creates SPACE FOR authentic connection.

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If this page resonates.
If you’ve been navigating hard days quietly.
If you’re in a season of not knowing what’s next.

You’re welcome here.

FLODESK FORM GOES HERE TO JOIN EMAIL LIST

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